Digifun on air – When a joke becomes a global trend

CR 94.4 – Campus & City Radio St. Pölten

How "6 7", Dubai chocolate, and Labubu become global social media hype trends – and what influencers, algorithms, and marketing have to do with it.

Social Media, Hypes, and Modern Marketing

Why does an entire theater hall suddenly shout "6 7"? How did Dubai chocolate become a coveted trend product? And why do adults collect small Labubu monsters in blind boxes?
In this edition of "digifun on air," it's about social media hypes and the mechanisms behind them. We look at how trends emerge, why influencers and algorithms amplify them, and how companies turn a viral moment into a business.

This also involves media literacy: Trends can be fun. But it's worth taking a moment to think: Do I really want that – or am I just going along because it appears everywhere?