Lidl gains momentum in ecology
Økologisk NuNote: After the publication of the article, doubts have arisen about Madprisluppen's figures, as a chain claims that there has been a miscalculation. The numbers are currently being rechecked. Therefore, the conclusion that Lidl is the test winner may not necessarily be valid, but we will keep the article online so that readers do not encounter a dead link if they clicked on the news in the newsletter. We will update as soon as there is news. Madprisluppen has just compared the prices of a basket with 22 different organic products across seven Danish grocery chains, and Lidl, which at the beginning of the year initiated a price war on organic products, once again emerges as the cheapest choice. The total basket costs 355.2 DKK at Lidl, while Rema 1000, in second place, would cost 360.6 DKK. Customers at Netto must pay 373.8 DKK. This earns them third place, while Meny is the most expensive in the test with a bill of 449.6 DKK, according to a press release from Lidl. "We are very happy to once again take first place with Madprisluppen. When there is over 94 DKK between the cheapest and most expensive basket, it shows how much the choice of store can impact household budgets. We want to make it easier for Danes to include organic products in everyday life, and price plays an important role here," says Peer Sandtner, Purchasing Director at Lidl Denmark. Price is an important factor In January, Lidl lowered prices on over 100 organic products, including fruits and vegetables and basic items like butter, oats, and tomato sauce, marking the start of the current price war on organic products. At the Organic Association, Director Rasmus Prehn highlights price as a key factor if more Danes are to choose organic: "We know from experience that Danish consumers want to buy organic, but price can be a barrier. If products are hard to find or too expensive, they might skip it. Therefore, we need more to do like Lidl and make it easy and attractive to choose organic in everyday life. When the organic choice becomes accessible to more people, it benefits the environment, biodiversity, and animal welfare," says Rasmus Prehn. The prices in Madprisluppen's price check were collected from October 9 to 12, 2026.
Note: After the article was published, doubts have arisen about Madprisluppen's figures, as a chain claims that there has been a miscalculation. The numbers are therefore being recalculated. The conclusion that Lidl is the test winner is not necessarily valid, but we will keep the article online so that you, as a reader, do not encounter a dead link if you clicked on the news in the newsletter. We will update as soon as there is news.
Madprisluppen has just compared the prices of a basket with 22 different organic products across seven Danish grocery chains, and Lidl, which at the beginning of the year initiated a price war on organic products, once again comes out as the cheapest choice.
The total basket costs 355.2 DKK at Lidl, while Rema 1000 in second place would have 360.6 DKK. Customers at Netto will pay 373.8 DKK. That ranks third, while Meny chain is the most expensive in the test with a bill of 449.6 DKK, according to a press release from Lidl.
"We are very happy to once again take first place at Madprisluppen. When there is over 94 DKK between the cheapest and most expensive basket, it shows how much the choice of store can impact the household budget. We want to make it easier for Danes to include organic products in everyday life, and price plays an important role here," says Peer Sandtner, Purchasing Director at Lidl Denmark.
Price is an important factor
Back in January, Lidl lowered prices on over 100 organic products, including fruits and vegetables and basic items like butter, oats, and tomato sauce, which marked the start of the current price war on organic products.
At Organic Denmark, Director Rasmus Prehn highlights price as an important factor if more Danes are to choose organic:
"We know from experience that Danish consumers want to buy organic, but the price can be a barrier. If the products are hard to find or too expensive to buy, they might skip it. Therefore, we need more to do like Lidl and make it easy and attractive to choose organic in everyday life. When the organic choice becomes accessible to more, it benefits the environment, biodiversity, and animal welfare," says Rasmus Prehn.
Prices in Madprisluppen's price check have been collected from October 9 to 12, 2026.