Organic food producer sets the framework for the annual Christmas fair at Dagrofa Foodservice

10/1/2026

There is no need to panic. Christmas is not just around the corner, but for the country's professional kitchens, the Christmas fair at Axel Månsson is a good opportunity to get new ideas for the Christmas menu and to order more special raw materials in good time before the Christmas rush. At the same time, guests have the chance to get a glimpse into one of the country's most efficient organic vegetable productions. One of the coordinators of 'Christmas Food Scene' is Joachim Holst, sales manager for West Denmark at the total wholesaler, who believes that Christmas for professional kitchens begins when they arrive at the annual fair, which provides inspiration for this year's Christmas menu, where it is important that "the raw materials are just right." "Again this year, it is our supplier Axel Månsson hosting the Christmas Food Scene. It coincides with the fact that he can celebrate 50 years since he sowed the first seeds for a food group." Axel Månsson today produces a wide range of organic vegetables, onions, cabbages, salads, and eggs, and Dagrofa uses the fair to put extra focus on organic products. "This is reflected, among other things, by Aarstiderne being strongly represented at the fair for the first time," says Joachim Holst. The organic theme is further emphasized by the fact that this year, participants can also experience trend researcher Julia Lahme and Torben Blok, market manager for foodservice at the Organic Association, who will share their views on the role organic farming will play in future Christmas meals. Large exhibitor field Many suppliers are ready for the 'Christmas Food Scene' 2026. This includes: Arla Foods, Danish Crown Foods, Dava Foods, Flensted Food Group, Good Food Group, Kohberg Bakery Group, Lantmännen Schulstad, Naturfrisk/Ørbæk Brewery, Odense Marcipan, Thise Dairy, and Valsemøllen. "Our suppliers will present displays that are inspiring and beyond the ordinary at the 'Christmas Food Scene.' Along with sharp Christmas offers and plenty of tastings, it will be a day where we hopefully help many local eateries prepare well for both Christmas parties and New Year's celebrations," says Joachim Holst. Additionally, Dagrofa Foodservices' own specialists, including HKI Ost, Grambogård, KødGrossisten, and Prima Frugt, as well as Aarstiderne, will participate. As a special offer for visitors, it is possible to get a behind-the-scenes look during guided tours at Axel Månsson A/S throughout the day. Kitchen professionals can order a free ticket to the Christmas fair here.

There is no need to panic. Christmas is not exactly around the corner, but for the country's professional kitchens, the Christmas fair at Axel Månsson is a good opportunity to get new ideas for the Christmas menu and to order more special raw materials in good time before the Christmas rush sets in. At the same time, guests have the opportunity to get a glimpse into one of the country's most efficient organic vegetable productions.

One of the coordinators of 'Christmas Food Scene' is the sales manager for the wholesale distributor for Western Denmark, Joachim Holst, who believes that Christmas for professional kitchens begins when they arrive at the annual fair, which provides inspiration for this year's Christmas menu, where it is important that "the raw materials are just right".

"Again this year, it is our supplier Axel Månsson who hosts the Christmas Food Scene. It coincides with the fact that he can celebrate this year the 50th anniversary of sowing the first seeds for a food group."

Today, Axel Månsson produces a wide range of organic vegetables, onions, cabbages, salads, and eggs, and Dagrofa uses the fair to put extra focus on organic products.

"This is expressed, among other things, by Aarstiderne being strongly represented at the fair for the first time," says Joachim Holst.

The organic theme is further emphasized by the fact that this year, participants can also experience both trend researcher Julia Lahme and Torben Blok, market manager for foodservice at the Organic Association, who will share their views on the role organic will play in future Christmas meals.

Large field of exhibitors

Many suppliers are ready for 'Christmas Food Scene' 2026. This includes: Arla Foods, Danish Crown Foods, Dava Foods, Flensted Food Group, Good Food Group, Kohberg Bakery Group, Lantmännen Schulstad, Naturfrisk/Ørbæk Brewery, Odense Marcipan, Thise Dairy, and Valsemøllen.

"Our suppliers will present displays at 'Christmas Food Scene' that are inspiring and beyond the ordinary. Together with sharp Christmas offers and plenty of tastings, it will be a day where we hopefully help many local eateries prepare well for both Christmas parties and New Year's celebrations," says Joachim Holst.

In addition, Dagrofa Foodservices' own specialists, including HKI Ost, Grambogård, KødGrossisten, and Prima Frugt, as well as Aarstiderne, will participate.

As a special offer for visitors, it is possible to get a behind-the-scenes look during the day through guided tours at Axel Månsson A/S.

Kitchen professionals can order a free ticket to the Christmas fair here.