Eco-September gave a significant boost in sales at ICA store
Økologisk NuIn Sweden, the annual campaign Eco-September has just concluded, where stores, food companies, and organic farmers once again organized activities to make organic foods more visible across the country. The activities were carried out in stores, on farms, on social media, and notably within the ICA chain, which this year has a special focus on organic products. According to a press release from Organic Sweden, the many campaign activities have once again had a positive effect on sales—especially within the ICA chain, which in the spring took an inspiration trip to Copenhagen to learn from the success of Danish grocery chains in selling organic products. One of the participants on the Copenhagen trip was grocer Ola Hollerup, who operates ICA Malmborgs Clemenstorget in Lund, and perhaps he learned something in Denmark. In the press release from Organic Sweden, he is highlighted for doubling the sales of selected organic and Krav-labeled products during the September campaign compared to the same period the previous year. However, the growth in the Lund store is primarily attributed to a series of breakfast events at ICA Malmborgs stores, where eight food companies collaborated to offer customers organic breakfast products and demonstrate how many organic alternatives are actually available in everyday categories. "Eco-September is proof that we can focus on organic and Krav-labeled products if we want to. It’s largely about giving organic products space and visibility and about informing people what the products stand for. You simply have to be clear," says Ola Hollerup. Certificates for the most active participants To highlight some of the actors who have made a special effort during the campaign, Organic Sweden has, among other things, awarded an Eco-September diploma to ICA Kvantum Södermalm, which actively worked with displays, tastings, and various in-store activities throughout September to focus on organic products. According to Charlotte Bladh André, CEO of Organic Sweden, it is encouraging to see how many have chosen to give organic products a little extra space during September. "This year’s award winners demonstrate in various ways how to create engagement around organic products. It can be about making products more visible and inspiring in the store, allowing consumers to meet farmers up close, or finding creative ways to tell the story of the food and the people behind it," says Charlotte Bladh André, who has fought hard in recent years to create new progress for the organic market in Sweden. There is no information on the overall effect of Eco-September 2026, organized by Organic Sweden, Krav, and Ekologiska Lantbrukarna.
In Sweden, the annual campaign Eko-september has just been launched, where stores, food companies, and organic farmers again this year created activities to make organic foods more visible throughout the country. The activities have been carried out both in stores, on farms, on social media, and not least in the ICA chain, which this year has a particular focus on organic products.
According to a press release from Organic Sweden, the many campaign activities again this year have had a positive effect on sales – not least in the ICA chain, which in the spring went on an inspiration trip to Copenhagen to be inspired by the success of Danish grocery chains in selling organic products.
One of the participants on the Copenhagen trip was grocer Ola Hollerup, who runs ICA Malmborgs Clemenstorget in Lund, and perhaps he learned something in Denmark. In the press release from Organic Sweden, he is highlighted for having doubled the sales of selected organic and KRAV-labeled products during the September campaign compared to the same period the year before.
The growth in the Lund store should, however, primarily be attributed to a series of breakfast events in ICA-Malmborgs stores, where eight food companies teamed up to offer customers organic breakfast products and to show how many organic alternatives actually exist in everyday categories.
"Eko-september is proof that we can focus on organic and KRAV-labeled products if we want to. It is largely about giving organic products space and visibility and about informing what the products stand for. You simply have to be clear," says Ola Hollerup.
Certificates for the most active
To highlight some of the actors who have made a special effort during the campaign, Organic Sweden has among other things awarded an Eko-september diploma to ICA Kvantum Södermalm, which throughout September actively worked with displays, tastings, and various store activities to focus on organic products.
According to Charlotte Bladh André, CEO of Organic Sweden, it is gratifying to see how many have chosen to give organic products a little extra space during September.
"This year's prize winners demonstrate in various ways how to create engagement around organic products. It can be about making the products more visible and inspiring in the store, allowing consumers to meet agriculture up close, or finding creative ways to tell about the food and the people behind it," says Charlotte Bladh André, who in recent years has fought a hard battle to create new progress for the organic market in Sweden.
There is no information about the overall effect of Eko-september 2026, which is organized by Organic Sweden, Krav, and Ekologiska Lantbrukarna.