Alma Madmarked is opening a store at "Irma-torvet" in Birkerød

Last week, Alma Madmarked A/S published a financial statement with a loss of 14.5 million DKK, but according to Alma founder and co-owner Alfred Josefsen, this was an expected deficit, which by no means indicates that the chain is slowing down in opening new stores.

Today, he instead reports that the chain has taken over store premises that previously housed a Fakta store and most recently hosted Kop & Kande in Birkerød.

The upcoming store is located at Teglporten 3 near Hovedgaden in Birkerød. The unofficial address is still "Irma-torvet," as there used to be an Irma store on the other side of the street. This might call for a quick name change.

"We are really looking forward to opening the store and offering Alma's concept of good, healthy, and organic foods to the residents and customers in Birkerød," writes Alfred Josefsen in a news email. The young chain currently boasts an organic percentage in the vegetable department, which, according to Alfred Josefsen, is close to 80 percent.

He sees Birkerød as an attractive place with many consumers who share Alma's vision of eating proper food.

"And it is our assessment that Alma can help make Birkerød and Hovedgaden an even more attractive shopping destination," says the director, who is pleased that the chain will have its first store on the "Hillerød strip."

"We hope that many customers from Allerød, Farum, Holte, Værløse, Hillerød, Virum, Søllerød, and Lyngby will also use Alma in North Zealand."

With a signed agreement for a store in Birkerød, the two existing Alma stores in Frederiksberg and Copenhagen K will be complemented by stores in both Birkerød, Rungsted, Amager, and Carlsberg Byen in 2026/2027.

"We are heading into a busy time, but fortunately, we have plenty of courage for the new projects," concludes the news email.